Jay Trucks & Associates, PC (“Jay Trucks,” “the Firm,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you:
- Visit or interact with our websites, landing pages, or online intake systems;
- Submit a free case review, consultation, or contact form;
- Submit information through a Facebook, Instagram, or other digital lead form;
- Communicate with us by telephone, text message, email, chat, or another method; or
- Otherwise interact with an online service that links to this Privacy Policy.
Collectively, these websites, forms, communications, and services are referred to in this Privacy Policy as the “Services.”
This Privacy Policy applies to information collected from website visitors, prospective clients, current clients when using our online Services, and other people who communicate with the Firm.
Information collected after an attorney-client relationship is established may also be governed by an engagement agreement, the Michigan Rules of Professional Conduct, court rules, legal obligations, and other confidentiality requirements. When those requirements provide greater protection than this Privacy Policy, those requirements will control.
Privacy at a Glance
We primarily use personal information to respond to legal inquiries, evaluate whether we may be able to assist, conduct conflict checks, schedule consultations, communicate with prospective and current clients, and provide legal services.
We do not sell case inquiry information or mobile opt-in information for money. We do not share or provide mobile phone numbers or SMS consent information to third parties or affiliates for their own marketing or promotional purposes.
We use service providers to help operate our websites, forms, communications, intake systems, advertising, analytics, and security. These providers may process information only as needed to perform services for us and subject to applicable contractual and legal restrictions.
Submitting an online form does not, by itself, create an attorney-client relationship.
1. Information We Collect
The information we collect depends on how you interact with the Firm and which Services you use.
Information You Provide Directly
We may collect information that you voluntarily provide, including:
- Your first and last name;
- Telephone number;
- Email address;
- Mailing address;
- Preferred method of communication;
- Information contained in a consultation or case-review request;
- The general type of legal matter involved;
- The date, location, or circumstances of an accident, workplace incident, denial of benefits, or other event;
- Information about an injury, medical treatment, disability, employment, lost wages, insurance coverage, or legal claim;
- Names and contact information for witnesses, family members, employers, insurers, medical providers, or other people connected to a matter;
- Documents, photographs, messages, or other materials you choose to provide;
- Communications between you and the Firm;
- Your communication permissions, consent records, and opt-out requests; and
- Any other information you choose to submit.
Some information submitted in connection with a legal inquiry may be considered sensitive. This may include health information, disability information, employment information, financial information, insurance information, or information about a legal dispute.
Please provide only the information reasonably necessary for an initial case review. Do not send Social Security numbers, complete financial account numbers, copies of identification documents, complete medical records, or other highly sensitive materials through a general website or Meta lead form unless we have instructed you to use an approved secure method.
Information Collected Automatically
When you use our websites or landing pages, we and our service providers may automatically collect:
- Internet Protocol address;
- Browser type and version;
- Device type and device identifiers;
- Operating system;
- General or approximate location derived from an IP address;
- Pages viewed and links selected;
- Dates and times of visits;
- Referring and exit pages;
- Time spent on a page;
- Form interactions and submission events;
- Cookie, pixel, and advertising identifiers;
- Advertising campaign, source, keyword, and referral information;
- Website errors and performance information; and
- Other technical information about how the Services are accessed and used.
We may combine this information with other information when reasonably necessary to understand how someone found our Services, respond to an inquiry, measure advertising performance, prevent fraud, or maintain the security and operation of our systems.
Information Received From Advertising Platforms
When you submit a lead form through Facebook, Instagram, or another advertising platform, the platform may provide us with:
- Your name;
- Telephone number;
- Email address;
- Answers you provide on the lead form;
- The advertisement, campaign, or form connected to your submission;
- The date and time of the submission; and
- Other information you authorized the platform to provide.
The advertising platform may prefill certain fields using information associated with your account. The platform’s collection and processing of information before it is transmitted to us is governed by that platform’s own privacy policy.
After we receive the information, our use of it is governed by this Privacy Policy.
Telephone, Text, and Email Information
When you communicate with us, we may collect:
- The telephone number or email address used;
- The date, time, duration, and routing information associated with the communication;
- The contents of text messages and emails;
- Voicemails and call notes;
- Delivery, response, and opt-out information; and
- Call recordings or transcriptions where permitted by law and after any required notice or consent.
Calls and messages may be reviewed, transcribed, or analyzed by the Firm or its service providers for intake, routing, documentation, training, security, and quality-assurance purposes.
Information About Other People
You may provide information about another person, such as a family member, witness, driver, employer, medical provider, or insurance representative. Please provide another person’s information only when you are authorized to do so or when it is reasonably necessary for your legal inquiry.
2. How We Use Personal Information
We may use personal information for the following purposes.
Responding to Legal Inquiries
We use information to:
- Review and respond to consultation requests;
- Contact you regarding your inquiry;
- Schedule consultations;
- Determine whether the Firm may be able to assist;
- Identify the appropriate attorney or team member;
- Conduct conflict-of-interest checks;
- Request additional information; and
- Refer you to another resource when appropriate and authorized.
Providing Legal Services
When the Firm agrees to represent you, we may use personal information to:
- Open, manage, and document your legal matter;
- Communicate with you about your matter;
- Investigate facts and preserve evidence;
- Communicate with insurers, medical providers, employers, government agencies, courts, opposing parties, and other participants;
- Prepare and submit claims, applications, correspondence, pleadings, and other legal documents;
- Obtain records and evaluate damages;
- Negotiate, litigate, or otherwise handle a legal matter;
- Process payments or settlement funds where applicable; and
- Comply with professional, contractual, and legal obligations.
Communications
We may use contact information to send or place:
- Responses to your inquiry;
- Consultation reminders;
- Intake questions;
- Case-related communications;
- Requested information;
- Telephone calls;
- Text messages;
- Emails; and
- Other communications you requested or authorized.
Website and Business Operations
We may use information to:
- Operate, maintain, and improve our websites and forms;
- Maintain intake, client relationship, and case-management systems;
- Attribute inquiries to advertising or referral sources;
- Measure website and advertising performance;
- Understand how visitors use our Services;
- Detect spam, fraud, abuse, and security incidents;
- Troubleshoot technical issues;
- Maintain records;
- Train personnel;
- Protect the Firm, our clients, and others; and
- Support internal administration.
Advertising and Analytics
We may use limited technical and activity information to:
- Measure whether an advertisement resulted in a website visit, telephone call, or form submission;
- Understand which campaigns and pages are useful;
- Create or measure advertising audiences where permitted;
- Prevent duplicate or fraudulent leads; and
- Display or measure advertising on third-party platforms.
We do not intentionally use the substance of a legal consultation, case description, medical information, uploaded document, or attorney-client communication for personalized advertising.
Legal and Professional Obligations
We may use and retain information to:
- Comply with laws, regulations, court orders, subpoenas, and professional obligations;
- Respond to lawful government requests;
- Maintain conflict-of-interest records;
- Document communication consent and opt-out requests;
- Establish, exercise, or defend legal rights;
- Prevent or investigate unlawful activity;
- Enforce applicable agreements; and
- Protect the safety, rights, property, and security of the Firm, our clients, or others.
Deidentified and Aggregated Information
We may create aggregated or deidentified information that does not reasonably identify an individual. We may use that information for analytics, reporting, operational planning, and service improvement.
3. Attorney-Client Relationship and Confidentiality
Submitting an online form, sending an email, leaving a voicemail, communicating by text message, or receiving a response from the Firm does not, by itself, create an attorney-client relationship.
An attorney-client relationship is formed only after the Firm has:
- Confirmed that it is willing and able to accept the matter; and
- Entered into an applicable engagement agreement with the client.
Do not rely on an online submission to protect a filing deadline, statute of limitations, appeal deadline, notice requirement, or other time-sensitive legal right.
The Firm handles information received from prospective clients in accordance with applicable professional obligations. However, you should not assume that every communication is protected by attorney-client privilege before representation is formally established.
Please do not submit highly sensitive or extensive confidential information until the Firm confirms how the information should be transmitted. When appropriate, we may provide a secure method for sending medical records, financial documents, identification records, or other sensitive materials.
4. Telephone Calls and Text Messages
When you provide a telephone number and separately consent where required, you authorize Jay Trucks & Associates, PC to contact you about your inquiry or requested services at the number provided.
Communications may include telephone calls, text messages, automated messages, or prerecorded messages, depending on the consent you provided and applicable law.
Your consent to receive automated or marketing communications is not a condition of hiring the Firm or receiving legal services.
SMS Program Disclosures
Message frequency varies based on your inquiry and your communications with the Firm. Message and data rates may apply.
You may opt out of text messages at any time by replying STOP, CANCEL, END, UNSUBSCRIBE, or by communicating another reasonable request that clearly indicates you no longer wish to receive text messages. You may reply HELP for assistance or call the Firm at the number listed below.
After an opt-out request, we may send one message confirming that the request has been processed. We may continue communicating with you through another method where appropriate and permitted by law.
Mobile Information Will Not Be Shared for Marketing
We do not sell, rent, or share mobile phone numbers, SMS opt-in information, or messaging consent information with third parties or affiliates for their own marketing or promotional purposes.
This restriction includes text-message originator opt-in data and consent. Such information will not be transferred to another business, law firm, lead generator, or affiliate for that organization to send its own marketing messages.
We may allow service providers that support our telephone or messaging systems to process mobile information solely to provide services for the Firm. Those providers are not authorized to use mobile information for their own marketing or promotional purposes.
If we refer a matter to another law firm, your SMS consent is not automatically transferred to that firm. The other firm is responsible for obtaining any separate consent required for its communications.
5. Cookies and Online Tracking Technologies
Our websites and service providers may use cookies, pixels, tags, scripts, local storage, and similar technologies.
These technologies may be used for:
- Essential website operation;
- Security and fraud prevention;
- Remembering preferences;
- Form functionality;
- Website analytics;
- Advertising measurement;
- Call and lead attribution;
- Embedded video or social-media functionality; and
- Understanding how visitors use the Services.
Depending on our current configuration, these services may include tools provided by Google, Meta, reCAPTCHA, YouTube, call-tracking providers, hosting providers, and other technology vendors.
These tools may receive limited information such as an IP address, device information, browser information, cookie or advertising identifiers, page visits, form-submission events, approximate location, and advertising source information.
We do not intentionally transmit the contents of case-review forms, medical information, uploaded legal documents, or SMS consent data to advertising platforms.
Advertising Disclosures
We do not sell personal information in exchange for money.
Certain privacy laws may define disclosures of online identifiers or browsing activity to advertising providers as “selling,” “sharing,” or processing for targeted advertising, even when no money is exchanged. Where an applicable law provides a right to opt out of that activity, you may submit a request using the contact information below.
Your Cookie Choices
You may be able to limit cookies or tracking by:
- Adjusting your browser settings;
- Deleting stored cookies;
- Using privacy settings provided by your device;
- Adjusting advertising preferences through Google, Meta, or another platform; or
- Using a cookie preference tool when one is displayed on our website.
Blocking certain technologies may affect the availability or operation of some website features.
Some browsers offer a “Do Not Track” setting. Because there is not a uniform industry standard for responding to these signals, our websites may not respond to every Do Not Track signal. This does not limit any privacy right available to you under applicable law.
6. How We Disclose Personal Information
We may disclose information in the following circumstances.
Within the Firm
Information may be available to attorneys, intake personnel, case managers, legal assistants, administrators, and other Firm personnel who need it to respond to an inquiry, operate the Firm, or provide legal services.
Service Providers
We may disclose information to providers that support:
- Website hosting and maintenance;
- Online forms and intake;
- Client relationship and case-management systems;
- Telephone, call-routing, and call-tracking services;
- Text-message and email delivery;
- Transcription and quality assurance;
- Data storage and document management;
- Cybersecurity and fraud prevention;
- Analytics and advertising measurement;
- Spam prevention and form security;
- Video and other embedded content; and
- Professional and administrative services.
We require service providers to process information only for authorized purposes, subject to applicable agreements and law.
Lawyers, Referral Firms, and Legal-Service Participants
When appropriate, authorized, and consistent with professional obligations, we may disclose information to:
- Co-counsel;
- A law firm being considered for a referral;
- Local counsel;
- Investigators;
- Consulting professionals;
- Medical providers;
- Insurance companies;
- Government agencies;
- Courts;
- Mediators;
- Experts; and
- Other participants reasonably necessary to evaluate or handle a legal matter.
We will not transfer your mobile messaging consent to another law firm for that firm’s marketing communications.
Legal Requirements and Protection of Rights
We may disclose information when we reasonably believe disclosure is necessary to:
- Comply with a law, regulation, subpoena, court order, or other lawful process;
- Respond to a government request;
- Protect or enforce legal rights;
- Investigate fraud, abuse, or a security incident;
- Protect the safety of a person;
- Prevent unlawful activity; or
- Comply with professional obligations.
Business Transactions
Information may be disclosed as part of a merger, reorganization, financing, asset transfer, or similar transaction involving the Firm, subject to applicable professional and legal restrictions.
At Your Direction
We may disclose information when you ask or authorize us to do so.
7. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.
The retention period may depend on:
- Whether you become a client;
- The nature and sensitivity of the information;
- The duration of the legal matter;
- Professional and legal recordkeeping requirements;
- Applicable statutes of limitation;
- Contractual obligations;
- The need to document communication consent or opt-outs;
- The need to preserve conflict-of-interest information;
- Security and fraud-prevention considerations; and
- Pending or reasonably anticipated disputes.
If the Firm does not accept a matter, we may retain limited information about the prospective client and the general nature of the matter for conflict-checking, documentation, legal, and professional purposes.
We may retain opt-out information in a suppression list so that we can honor a request not to receive future marketing communications.
When information is no longer reasonably needed, we may delete, destroy, anonymize, or deidentify it in accordance with our procedures and applicable obligations.
8. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
These measures may include access controls, secure connections, authentication measures, system monitoring, vendor oversight, and personnel policies.
No website, email system, telephone system, or internet transmission can be guaranteed to be completely secure. You provide information online at your own risk.
Do not use a general website form or ordinary email to send highly sensitive documents unless the Firm has instructed you to do so. Contact us to request an appropriate transmission method.
9. Your Privacy Choices and Rights
Depending on your location and applicable law, you may have the right to request that we:
- Confirm whether we process your personal information;
- Provide access to certain personal information;
- Correct inaccurate personal information;
- Delete certain personal information;
- Provide a portable copy of certain information;
- Explain the categories of information we collect and disclose;
- Limit certain uses of sensitive personal information;
- Opt you out of targeted advertising or qualifying sales or sharing;
- Withdraw a previous consent; or
- Review or appeal a decision concerning a privacy request.
These rights may be subject to exceptions. For example, we may need to retain information to comply with professional obligations, maintain conflict records, establish or defend legal rights, complete a requested service, preserve security, or comply with law.
We may take reasonable steps to verify your identity before completing a request. An authorized agent may submit a request where permitted, but we may require proof of authority and identity verification.
We will not unlawfully discriminate against you for exercising an applicable privacy right.
Communication Choices
You may:
- Reply STOP to opt out of text messages;
- Ask us during a telephone call not to contact you again;
- Use an unsubscribe link in a marketing email;
- Contact us directly to change communication preferences; or
- Adjust browser, device, or advertising-platform privacy settings.
An opt-out from marketing does not prevent us from sending communications that are necessary to respond to a pending request, provide legal services, comply with law, or administer an existing relationship where permitted.
10. Children’s Privacy
Our Services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through the Services without appropriate authorization.
A parent or legal guardian may contact the Firm regarding a legal matter involving a minor. If we learn that information was submitted directly by a child under 13 without appropriate authorization, we will take reasonable steps to delete it where required.
11. Third-Party Websites and Services
Our websites may contain links to social-media platforms, maps, videos, government resources, medical resources, or other third-party websites and services.
Third parties may collect information when you visit their websites, interact with embedded content, or use their services. Their information practices are governed by their own privacy policies, not this Privacy Policy.
We are not responsible for the privacy or security practices of a third-party website or platform.
12. Processing in the United States
The Firm is based in Michigan, and our Services are intended primarily for people seeking information about legal services in Michigan.
Personal information may be processed and stored in the United States by the Firm and its service providers. Privacy and data-protection laws in the United States may differ from those in another country.
13. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our Services, technology, vendors, legal requirements, or information practices.
When we update the policy, we will revise the “Last Updated” date at the top of the page. Material changes may also be communicated through an additional website notice or another appropriate method.
Your continued use of the Services after an updated policy is posted is subject to the revised policy.
14. Contact Jay Trucks & Associates, PC
Questions, communication preference requests, and privacy requests may be directed to:
Jay Trucks & Associates, PC
Attention: Privacy Request
600 Pine Street
Clare, MI 48617
Telephone: (989) 601-2554
When submitting a privacy request, please provide your name, contact information, the nature of the request, and enough information for us to locate the relevant records. Do not include detailed medical information, Social Security numbers, financial account information, or extensive case information in a privacy request.